Gupshup Personalize

    Tailor every customer journey with
    conversational intelligence

    Go beyond web events and enrich customer profiles with real-time signals on messaging channels

    Start a conversation
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    Trusted by over 50,000 brands to deliver personalized conversations

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    Have you unlocked the full potential of personalization from customer actions?

    Customer avatar
    Anna, age 27

    Traditional customer data only tells half the story 

    Traditional customer data

    Customers leave breadcrumbs through their conversations

    Customer conversations
    Capabilities

    Turn every customer interaction into
    revenue driving insights

    From ad clicks, to richer first party data and intent signals

    From ad clicks, to richer first party data and intent signals

    • Capture key details about customers via click-to-chat ads. Enrich first party data, create granular segments and personalize interactions

    Segment better, remarket based on intent and automate marketing

    Engagement based segments

    Create segments that consider customer intent, behavior, preferences and actions exhibited on messaging channels - not possible so far

    Segments

    hero imageWhy Gupshup

    Marketing that considers every customer action

    Leverage the combined strength of our conversational technologies and your existing systems to tailor journeys in a way not possible before

    Trigger two-way campaigns across the customer life-cycle

    Drive conversions and progress customers through their funnel with automated contextual messages on every customer action.

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    Pick up where they left off

    Effectively execute your marketing strategy by creating segments that consider an individual’s journey stage on messaging, e.g. message read, button clicked, entry source, click behavior. Further categorize as first-time buyers, high value users, dormant users and more

    Enabling personlized 2-way interactions across
    touchpoints

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    We’ve made B2C interactions more relevant for the conversational era

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    5X more qualified leads for D2C home furnishings retailer

    Shoppers scan a QR code in-store to explore a product. The brand directly captures customer data and products of interest, bridging offline and online. Customers then receive timely nudges, product recommendations and personalized offers based on their interest category.

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    Partnering with Gupshup on WhatsApp marketing allowed us to build meaningful connections with our customers, leveraging personalized campaigns and automated engagement to drive impressive ROAS and customer loyalty. Gupshup has been the ideal partner to bring our vision of conversational marketing to life.

    Find out more
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    Nupur Relekar

    Head of CRM & Organic Marketing

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    Targeted remarketing based on intent signals for automobile business

    With interactive campaigns for a new EV launch, the automaker segmented its CRM database into hot, warm and cold leads. Based on customer actions and intent, hot leads, i.e. those interested in a test drive, are routed to sales agents 



    Frequently Asked Questionstickanimated tick

    What is Gupshup Personalize?
    What value do I get with Gupshup Personalize?
    Does Gupshup Personalize ingest actions taken by customers on traditional channels?
    Do I still need Gupshup Personalize if I already have a CDP?