Build, Integrate, and scale your solutions with Gupshup's robust WhatsApp messaging platform
ISV Partners
Brands Supported
Messages Powered
We process massive scale with exceptional reliability - delivering over 300 million messages daily with peak volumes exceeding 750 million in a single day, while maintaining processing capacity of over 50,000 messages per second.
We guarantee enterprise-grade performance - delivering two-factor authentication (2FA) messages with sub-100ms latency, even when other customers are running parallel campaigns with 100 million messages.
In 2022, Gupshup strengthened its partner ecosystem by acquiring One Direct, an omnichannel customer service platform with an independent BSP license. This strategic expansion gives our partners a unique dual-license advantage that no other provider can offer.
Why Two BSP Licenses Matter for Your Business:
Gupshup's Primary BSP License delivers the robust infrastructure and massive scale that powers our platform, giving you the competitive edge needed to succeed in today's demanding messaging landscape.
One Direct's Dedicated BSP License is exclusively optimized for our partner ecosystem, ensuring faster onboarding, quicker upgrades, and accelerated issue resolution. This dedicated approach means your business gets priority support and streamlined operations.
The result? Unparalleled reliability, faster time-to-market, and the confidence that comes from having dedicated BSP infrastructure backing your messaging solutions.
Expand your reach across continents with our worldwide infrastructure
Grow your business without worrying about capacity constraints
24/7 cross-geographical assistance whenever you need it
Modular solutions that integrate seamlessly with your existing setup
No upfront costs, no resource headaches - just pure business growth
Get Meta features to your customer faster than ever before
The partner program that sets the gold standard in BSP partnerships
Join the exclusive premium program that every competitor wants to be part of
No hidden fees, no subscription fees, no volume commitment
*WhatsApp fee at actuals