Drive Growth with
Gupshup’s ISV Partnership

Build, Integrate, and scale your solutions with Gupshup's robust WhatsApp messaging platform

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Gupshup’s global partner ecosystem

3500+

ISV Partners

100K+

Brands Supported

20Bn+

Messages Powered

Supporting partners in 100+ countries

Supporting partners in 100+ countries

The all-in-one platform for managing conversations at scale

Exceptional Reliability

Exceptional Reliability

We process massive scale with exceptional reliability - delivering over 300 million messages daily with peak volumes exceeding 750 million in a single day, while maintaining processing capacity of over 50,000 messages per second.

At Scale

At Scale

We guarantee enterprise-grade performance - delivering two-factor authentication (2FA) messages with sub-100ms latency, even when other customers are running parallel campaigns with 100 million messages.

New Update! Dual BSP License Advantage for Unmatched Partner Support.

In 2022, Gupshup strengthened its partner ecosystem by acquiring One Direct, an omnichannel customer service platform with an independent BSP license. This strategic expansion gives our partners a unique dual-license advantage that no other provider can offer.

Why Two BSP Licenses Matter for Your Business:

Gupshup's Primary BSP License delivers the robust infrastructure and massive scale that powers our platform, giving you the competitive edge needed to succeed in today's demanding messaging landscape.

One Direct's Dedicated BSP License is exclusively optimized for our partner ecosystem, ensuring faster onboarding, quicker upgrades, and accelerated issue resolution. This dedicated approach means your business gets priority support and streamlined operations.

The result? Unparalleled reliability, faster time-to-market, and the confidence that comes from having dedicated BSP infrastructure backing your messaging solutions.

New Update! Dual BSP License Advantage for <span>Unmatched Partner Support.</span>

Why do partners love Gupshup?

Go Global Instantly

Go Global Instantly

Expand your reach across continents with our worldwide infrastructure

Scale Without Limits

Scale Without Limits

Grow your business without worrying about capacity constraints

Always-On Global Support

Always-On Global Support

24/7 cross-geographical assistance whenever you need it

Plug-and-Play Simplicity

Plug-and-Play Simplicity

Modular solutions that integrate seamlessly with your existing setup

Zero Infrastructure Hassle

Zero Infrastructure Hassle

No upfront costs, no resource headaches - just pure business growth

First-to-launch Meta Features

First-to-launch Meta Features

Get Meta features to your customer faster than ever before

Industry's Most Comprehensive Program

Industry's Most Comprehensive Program

The partner program that sets the gold standard in BSP partnerships

The Most Coveted Partnership

The Most Coveted Partnership

Join the exclusive premium program that every competitor wants to be part of

ISV Partner FAQstickanimated tick

What is Gupshup’s ISV Partner Program?
What are the benefits of joining Gupshup’s Partner Program?
Who is eligible to become a Gupshup ISV Partner?
How does Gupshup ensure message delivery at scale?
What’s the difference between the Gupshup and One Direct BSP licenses?
What can I do with the WhatsApp Business API?