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Laser focused messages, personalized for each user
Target customers precisely and drive conversions with dynamic segments that update in real-time, based on behavior, preferences, and engagement patterns.
WhatsApp Channel
Elevate customer conversations with WhatsApp Business API
Engage over 2.75 billion customers globally through WhatsApp's trusted platform, powered by Gupshup Conversation Cloud
Driving meaningful customer conversations for leading global brands:
Reach your customers where they are - on the world’s most popular messaging app
2.75 billion+
global WhatsApp users
Reach and engage better on an omnipresent app
Reach average 95% delivery rates by engaging customers on a familiar app they use on a daily basis
Streamline operations with an all-in-one platform
Engage customers in rich, interactive conversations in WhatsApp itself without having to download any other applications
Engage with two-way conversations
Allow customers to interact and resolve their queries effectively with two-way exchanges using human and AI Agents
Applications
Give customers everything they need-
without leaving WhatsApp
Book appointment
Purchase tickets
Check order status
Resolve queries
Make dining reservation
Renew subscription
Book appointment
Purchase tickets
Check order status
Resolve queries
Make dining reservation
Renew subscription
Book appointment
Purchase tickets
Check order status
Resolve queries
Make dining reservation
Renew subscription
Book appointment
Purchase tickets
Check order status
Resolve queries
Make dining reservation
Renew subscription
Share Feedback
Check account balance
View product catalogue
Purchase product
Track orders
Redeem rewards
Share Feedback
Check account balance
View product catalogue
Purchase product
Track orders
Redeem rewards
Share Feedback
Check account balance
View product catalogue
Purchase product
Track orders
Redeem rewards
Share Feedback
Check account balance
View product catalogue
Purchase product
Track orders
Redeem rewards
Capabilities
Supercharge your WhatsApp campaigns
with two-way conversations 
Dynamic interactions triggered in response to customer actions
Orchestrate intuitive journeys with automated, relevant interactions combining AI Agents, structured flows, triggered campaigns and human agents
Streamline the customer journey by leveraging features beyond text messaging
Why Gupshup?Start the conversation right with an
award-winning WhatsApp partner
As the only company awarded Meta's Partner of the Year in both 2023 and 2024, we offer exclusive beta access to WhatsApp's newest features and innovations for more impactful communications.
Partner of the year
2023 and 2024
Automate workflows with dynamic AI Agents
Elevate the overall conversational experience with with multi-modal AI Agents that are context aware, understand your business and can reason
Fast track your WhatsApp journey
Tap into our library of pre-built journey templates to deploy WhatsApp conversations for your business instantly
Elevate campaigns with data-driven decisions
Track every aspect of your WhatsApp campaigns with comprehensive multi-level analytics and granular insights
Let customers reach you with service conversations
Allow customers to kickstart conversations in their preferred language, and respond to these user-initiated messages at scale AI Agents and automated flows
Timely support with
80%+self-serve customer requests
Reduce calls by
up to 40%with chat deflection
Customer Stories
Discover how our customers drive growth with conversational AI on WhatsApp
How housing.com increased conversions by 1.8x via WhatsApp Marketing
Dive into the journey of how India’s real estate leader streamlined its customer experience with conversational engagement on WhatsApp.
Find out more
“With Gupshup Conversation Cloud, we're up and running quickly and with the help of the amazing customer success team, we've seen 7X ROI via online sales attributed to targeted WhatsApp marketing.”
Find out more
Automating vehicle discovery for potential buyers
Autotech company CARS24 automated car discovery and test drive bookings for customers to create a seamless car purchase experience, reducing dependence on human assistance
Find out more
Ready to transform your customer communications?
Get connected to see how you can transform your customer communications on WhatsApp
Frequently Asked Questions
Which industries can benefit from using WhatsApp Business API?
What are the key features of Gupshup’s WhatsApp solution?
How can Gupshup help my business integrate WhatsApp?
What happens if my messages are not delivered on WhatsApp?
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